Superette Digital Retail
For over 20 years, Superette has established itself as an institution in New Zealand. From its beginnings as a brick and mortar store in 2001, they now encompass 9 physical stores nationwide, and an online store delivering curated fashion and lifestyle brands to the world. We worked with the Superette team to bring the same curated experience found in their physical stores, to their website – striking a balance between aspirational, editorial visuals and a refined eCommerce UX.
· Creative Direction / Ryan MacPherson
· Art Direction / Jocelyn Closs
· Web Design / Kanook Studio
· Strategy / Jocelyn Closs
· Development / Overdose Digital
· Imagery + Styling / Superette Team
We designed a complete eCommerce UX system for NZ fashion-retailer Superette from header to footer. Covering a wide range of lifestyle products ranging from fashion to curated homeware, we wanted to enhance the shopping experience with a stripped back, premium aesthetic packed with value-add features like a dynamic ‘get the look’ generator, mobile-friendly navigation and sidebar with a big emphasis on visual merchandising.
